Kia Ora, I’m Renato.
A creative strategist and brand leader who can turn big ideas into real-world impact. My unique approach mixes in insights from psychoanalysis and semiotics to create impactful brands, campaigns, and experiences. I have worked with global companies across multiple industries, from NGOs to creative agencies, helping them with digital transformation, creative strategy, and brand positioning.
Services
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A brand is your purpose made tangible. Why are you here and what do you have to show to the world? Also, why should they care? These questions might seem straightforward, but companies often overlook the nuances and wonder why their brands are underperforming. I work with businesses to define or refine this foundation, starting fresh, shifting focus, or scaling up.
I help shape positioning, tone of voice, brand architecture, messaging frameworks, and visual identity systems that are both distinctive and usable. This trickles down into the day-to-day: the sales pitch, the social caption, the email subject line. The goal is to provide tools that teams can actually use and a narrative that resonates with every stakeholder.
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User Experience
I focus on understanding how users engage with both digital platforms and offline touchpoints to create smooth, consistent journeys. Data and feedback guide the process to ensure improvements meet real needs.
This means refining navigation and messaging online, as well as looking at physical interactions like packaging, in-store materials, or event experiences. By identifying and removing barriers across all channels, I help create seamless experiences that keep users engaged and moving forward.
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Design shapes how people experience your brand. It directs attention and creates recognition while reinforcing the message you want to share. My approach is practical and thoughtful, aiming for clarity and consistency throughout.
I build design systems that are simple to use and apply across packaging, print, and digital channels. This can mean packaging that speaks directly to customers, sales materials that help teams communicate, or digital assets that maintain brand integrity.
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Connecting brands with audiences through purposeful messaging and well-planned execution. I help develop strategies that align creative ideas with business goals and customer needs.
From planning to delivery, I work across various channels and formats to make sure the message is fit for purpose and aligns with brand strategy.
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Clients
“Our brand redesign process was very meticulous and well thought out. Renato actively sought input from stakeholders and integrated all of their requirements into the final design. We were impressed with his confidence and ability to effectively explain each element of his design choices and reasoning behind every aspect of the final design.”
“Renato displays an elevated level of dedication and diligence in his work. Every project he is involved with exudes confidence and reflects his exceptional abilities. Renato is an active listener who can incorporate feedback into his designs and is always striving for the best outcome. I appreciate his methodical approach to work, which always results in projects exceeding expectations. ”
